While going through some random disk images, I found some text files that seem to be the Sub-Etha Software ads, before we took them to the printshop to have them typeset by a professional.
First, this looks like the first ad we planned to run in Rainbow magazine, before we got a deal to do a quarter page inside. Note the company name was going to be Forty-Two Technology and the phone # listed was before I had a dedicated line.
Multi-Basic-- Ever wonder why, with 128K or 512K, you cannot use even 32K under RS-Dos? Well now there's MultiBasic, making possible, without adding ANY commands, the use of ALL of your CoCo3's memory by basic. Have several programs loaded in memory at once, able to call subroutines from each other, move between each other, even load other programs from disk, all without variable loss or interruption of program flow.
Shadow BBS-- Finally, a CoCo3 RS-Dos BBS with power, speed, and flair. Uses RS232 Pak or serial port. Features include full ANSI, X/Y Modem, 28 line 40/80 column support, 240 byte onscreen status window, software clock, up to 255 independently numbered message areas, borderlines, one-liner discussions, surveys, auto-messages, doors to external programs, user profiles, full sysop utilities, much, much more! See for yourself, call ShadowBBS HQ at (409)63-REALM. Order thru BBS or thru: Forty-Two Technology, PO Box 4242, Lufkin, TX 75901. (409)637-7604.
Next up is the prototype for the ad we did run, featuring MultiBASIC and SHADOW BBS by Terry Todd. We didn’t have a dedicated phone number yet, so the 632-4200 was just a made up one for the mockup.
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| MULTIBASIC - Use all 128K/512K of your CoCo 3 without |
| learning ANY new commands! Have several programs loaded |
| at once sharing subroutines and variables! Load programs |
| without losing variables, and more! INTRO. PRICE: $24.95 |
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| SHADOW BBS - An RS-Dos BBS with Power, Speed, and Flair! |
| ANSI, X/Y Modem, Clock, Surveys, AutoMessage, Up to 255 |
| Msg Areas, User Profiles, Doors, Borderlines, Full SysOp |
| Utilities, and Much, Much More! Runs on 128K CoCo 3 with |
| Disk Drive(s), Serial Port OR RS232 pak! Call and see |
| for yourself! (409) 63-REALM INTRO. PRICE: $34.95 |
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| Sub-Etha Software Call or write for information! |
| P.O. Box 152442 Add $2.00 S&H and $3.00 C.O.D. |
| Lufkin, TX 75901 Texas residents add 8.25% tax. |
| (409) 632-4200 "Don't Panic!" |
|___________________________________________________________|
Next, another prototype… Much closer to what ended up being typeset and published – and even has the real phone number. These blank spots at the top where were the logo was going to go. I did these ASCII ones to show them exactly what we wanted.
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| Ever wonder why, with a 128K or 512K CoCo 3 you cannot |
| even use 32K under RS-Dos? Well, now there's MultiBasic, |
| making possible without adding ANY commands the use of |
| your CoCo 3's "hidden" memory by Basic. Have several |
| programs loaded in memory at once able to call |
| subroutines from each other. Move between programs and |
| load other programs from disk without variable loss or |
| interruption of program flow. A "must-have" utility for |
| Basic programmers! |
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| INTRODUCTORY PRICE ............................... $24.95 |
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| /) Shadow BBS (\ |
| Complete RS-Dos BBS with Low Hardware Requirements! |
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| Finally, an RS-Dos CoCo 3 BBS with power, speed, and |
| flair! Uses RS232 Pak OR serial port! Features include |
| ANSI, X/Y Modem file transfers, 28 line 40/80 column |
| support, 240 byte on-screen status window, software |
| clock, up to 255 independently numbered message areas, |
| borderlines, one-liner discussions, surveys, automessage, |
| doors to external programs, user profiles, full SysOp |
| utilities, and much, much more! And unlike most BBSs |
| you've seen, no hard drive, RS232 Pak, or memory upgrade |
| is required! Shadow BBS will run on a 128K CoCo 3 with |
| one disk drive and a modem, yet it is capable of taking |
| advantage of all the hardware your system includes. A |
| full appreciation of Shadow BBS comes not, however, from |
| it's many features or it's low hardware requirements, but |
| from the flair and smoothness of the program itself. We |
| want you to see what this incredible BBS can do. Call |
| The Shadow's Realm, the official Shadow BBS HQ system, at |
| (409) 63-REALM (300/1200 Baud, 24 Hrs.) and see for |
| yourself! |
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| INTRODUCTORY PRICE ............................... $34.95 |
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| Sub-Etha Software Call or Write for Information! |
| P.O. Box 142442 Add $2.00 S&H and $2.50 C.O.D. |
| Lufkin, Texas 75915 Texas residents add 8.25% tax. |
| (409) 639-ETHA [3842] "Don't Panic!" |
|___________________________________________________________|
And this one, AD4.txt, is another variation:
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|___________________________________________________________|
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|| *: MultiBasic :* ||
|| More Memory for Basic without Learning New Commands! ||
|| ||
|| Ever wonder why, with a 128K or 512K CoCo 3 you cannot ||
|| even use 32K under RS-Dos? Well, now there's ||
|| MultiBasic, making possible without adding ANY commands ||
|| the use of your CoCo 3's "hidden" memory by Basic. ||
|| Have several programs loaded in memory at once able to ||
|| call subroutines from each other. Move between ||
|| programs and load other programs from disk without ||
|| variable loss or interruption of program flow. A ||
|| "must-have" utility for Basic programmers! ||
|| ||
|| INTRODUCTORY PRICE ............................. $24.95 ||
|| ||
|| ||
|| *: Shadow BBS :* ||
|| Complete RS-Dos BBS with Low Hardware Requirements! ||
|| ||
|| Finally, an RS-Dos CoCo 3 BBS with power, speed, and ||
|| flair! Uses RS232 Pak OR serial port! Features include ||
|| ANSI, X/Y Modem file transfers, 28 line 40/80 column ||
|| support, 240 byte on-screen status window, software ||
|| clock, up to 255 independently numbered message areas, ||
|| borderlines (quotes), one-liner discussions, surveys, ||
|| automessage, doors to external programs, user profiles, ||
|| full SysOp utilities, and much, much more! And unlike ||
|| most BBSs you've seen, no hard drive, RS232 Pak, or ||
|| memory upgrade is required! Shadow BBS will run on a ||
|| 128K CoCo 3 with one disk drive and a modem, yet it is ||
|| capable of taking advantage of all the hardware your ||
|| system includes. A full appreciation of Shadow BBS ||
|| comes not, however, from it's many features or it's low ||
|| hardware requirements, but from the flair and ||
|| smoothness of the program itself. We want you to see ||
|| what this incredible BBS can do. Call The Shadow's ||
|| Realm, the official Shadow BBS HQ system, at (409) ||
|| 63-REALM (300/1200 Baud, 24 Hrs.) and see for yourself! ||
|| ||
|| INTRODUCTORY PRICE ............................. $34.95 ||
||_________________________________________________________||
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| Sub-Etha Software Call or Write for Information! |
| P.O. Box 152442 Add $2.50 S&H and $3.50 C.O.D. |
| Lufkin, Texas 75915 Texas residents add 8.25% tax. |
| (409) 639-ETHA [3842] "Don't Panic -- We Ship Fast!" |
|___________________________________________________________|
I guess by this next one we trusted the typesetting person, since it was just the raw text:
Happy Holidays From...
SUB-ETHA SOFTWARE
"In Support of the CoCo"
Thanks to those who stopped by our booth at the CoCo Fest!
*: MiniBanners :*
Multiple Line Banners on ANY Printer!
NEW! Create single or multiple line banners with adjustable heights and
widths. Up to 16 lines of text with independently sized characters. Even
works with daisy wheel and non-graphic printers! Includes over 30 fonts!
INTRODUCTORY PRICE ................................................ $14.95
*: MultiBasic :*
More Memory for Basic without Learning New Commands!
PRETTY NEW! Tired of being limited to 22K for Basic? We were too, so we
created MultiBasic, a utility which allows you to use the "hidden" memory of
your CoCo 3 without learning ANY new commands. Load multiple programs, disk
chain, share subroutines and variables, all without interrupting program flow.
HOLIDAY PRICE ..................................................... $24.95
*: Shadow BBS :*
Complete RS-Dos BBS with Low Hardware Requirements!
ALSO PRETTY NEW! Finally, an RS-Dos BBS with power, speed, and flair. Uses
RS232 Pak OR serial port. Does not require a hard drive or memory upgrade!
Features: SysOp Utilities, Up to 255 Msg Areas, X/Y Modem, ANSI, Status
Window, Clock, AutoMessage, User Surveys and Profiles, and too much more to
mention here! A full appreciation of Shadow BBS comes not, however, from it's
many features or low hardware requirements, but from the flair and smoothness
of the program itself. We want you to see what this BBS can do. Call the
Shadow's Realm, the official Shadow BBS HQ, at (409) 63-REALM (300-2400 Baud,
24 Hrs.) and see for yourself!
HOLIDAY PRICE ..................................................... $34.95
I wonder what else I will find as I go through these things…