I first took “one shot” 360 photos in 2005 using a weird “half-mirror on a stick” thing called SurroundPhoto. It created images like this one, which were processed into 360 panorama QuickTime VR files:

I later backed a kickstarter for a 3-lens device that was specifically designed for taking 360 photos (the failed 360cam). I’ve also owned a Kodak SP360, as well as several RICOH Theta cameras. The Thetas became my go-to camera due to their ease-of-use and form factor. My first Insta360 was the ONE X2, and that device is what switched me from RICOH to Insta360 cameras.

All this to say … I’ve been following and playing with this stuff for twenty years (and even longer if you consider the way we used to make 360 panoramas by taking a bunch of photos and stitching them together later with software). Here’s a 2002 example of photos I took specifically to make a 360 panorama out of using special software.

But I digress… since my 360 world has been Insta360 for several years (I’ve had the ONE X2, X3, X4 and now X5), YouTube has learned to show me lots of Insta360 YouTubers. Meanwhile, other camera manufacturers such as GoPro and DJI have their own set of YouTubers that I am completely unfamiliar with. I assume they are also “sponsored” and generally say good things about the gear they “review” just like the Insta360 reviewers do. My current pet peeve is the YouTubers who have hardware sponsors that provide them gear, then they lie to use and say they are unsponsored (this is illegal in the U.S.A. thanks to Federal Trade Commission rules that require disclosures).

But I digress…

Familiarity

Since I do not know the DJI YouTubers, I have no idea if I can trust what they tell me about the new DJI Osmo 360. Instead, many of us have been waiting to see what our Insta360 YouTubers say about it. After all, we are familiar with them and “trust” them because of it.

But can we?

If you are getting special perks from a company, such as free hardware, gift packages, and even being paid to make special tutorials from time to time, would you risk all of all that to tell us that a competing product is better? I cannot see why Insta360 would keep supporting content creators that promote another company’s product as being better.

With that said, I have found the Insta360 YouTubers take on the DJI Osmo 360 to be very interesting. I have also been watching the (unknown to me) DJI YouTubers discuss it, though since this is a new category for DJI, those videos have to explain the basics of what makes 360 video so cool to their audience that is likely unfamiliar. This makes the DJI videos a bit less useful for those of us that have been doing this stuff for years.

My ask of you…

Please leave a comment and share links to the “best’ DJI Osmo 360 review videos you have found. This can be dedicated videos, or comparison videos. I will share them here in a future post (or update this one).

BONUS: With the upcoming release of the GoPro Max 2 360 camera, I’d like to know similar GoPro channels that I should check out.

Thankes!