Is the Insta360 X6 really more expensive than the X5?

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I see many people talking about how much more expensive the new Insta360 X6 is compared to the previous model. But is it?

In 2025, the X5 was released with a price of $549. To use it, you also needed a memory card.

For the Insta360 X6, on launch day (8/12/2026) the only way to buy the camera here in the U.S. was as a bundle. There were two bundles available, and they included things other than the camera. I wondered how much we were paying for the X6, so here is the breakdown:

Essentials Bundle

The $799 Essentials Bundle comes with:

Previous standalone cameras just came with the normal battery (now called a LITE battery). The X6 LITE battery is $24 https://store.insta360.com/product/x6-lite-battery?c=6963

Doing some math, the accessories and extended warranty add up to $254. With this bundle being $799 at Best Buy when it launched, that makes the camera around $545 plus a $24 LITE battery for a total of $569. (And Best Buy had the bundle priced at $769 making the camera available for $549 – cheaper than the X5 during its launch.)

The effective cost of the X6 (with battery, and not having to buy a 32GB memory card) is therefore about the same as the X5 plus 32GB memory card.

But the standard bundle does not compare as well…

Standard Bundle

The $699 Standard Bundle comes with:

This gives us a very different price. Without the extended warranty and other accessories, you basically have a camera with memory storage and an extended battery for $699. Subtract away the flash cost and battery cost then add the LITE battery and you get $649. With this bundle, that is the effective cost of an X6 with nothing but the normal battery.

Does my math add up?

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